Saturday, December 28, 2019
Kudler Fine Foods Frequent Shopper Program Justin Taylor University of Phoenix BSA 385 CHARLES STEEPLETON June 24, 2013 Kudler Fine Foods Frequent Shopper Program Kudler fine foods are a high level specialty food store with the finest series of food and wine. The storehouse is dedicated to offering top class foods to their consumers. Kudler fine foods would love to make an innovative program to follow any customer acquisition through a frequent shopper program. The frequent shopper program would gift loyalty points and give the chance to convert those points towards Kudler fine food products. The frequent shopper program will store customer purchase behavior, demographic information, which will assist in any promotions and storeÃ¢â¬ ¦show more contentÃ¢â¬ ¦It s important to say that for more fickle projects, auxiliary frameworks exist for thoughts regarding project management, particularly the spiral model (Melonfire, 2006). The Spiral Life Cycle Model is a kind of iterative software development model which is normally put into practice in extreme risk projects (Spiral, n.d.). In this system development method the aspects of both, waterfall model and prototype model are united. In the spiral development model the activities can be arranged in the form of a spiral (Spiral, n.d.). There are many advantages to the spiral development model. Spiral Life Cycle Model is one of the most adaptable software development lifecycle models in use (Spiral, n.d.). Development stages can be established by the project manager, according to the difficulty of the project. Furthermore, observing the project is incredibly simple and efficient. Every stage, including each loop, involves a assessment from worried people (Spiral, n.d.). This makes the spiral development model extra translucent. Risk management is another of the features included in the model, which means it is extra fascinating to weigh against other models (Spiral, n.d.). Moreover, any alterations could be made later in the life cycle the project manger can copy these changes whenever necessary. The spiral development method is great for high risk projects were the business needs are improper. TheShow MoreRelatedKudler Fine Foods Frequent Shopper Program4085 Words Ã |Ã 17 Pages* * * * * * * * Kudler Fine Foods Frequent Shopper Program * Heath Arsenault, Learia Cox, Katelynn Barkley, Joseph Austin * University of Phoenix * Fundamentals of Business Development * BSA/375 * Dr. Mark Revels * April 25, 2011 * Kudler Fine Foods Frequent Shopper Program The design team from Team A devised this business proposal as a response to the Service Request: SR-kf-013. This proposal includes the business goals, scope, requirementsRead MoreDevelopment Requirements for Kudler Fine Foods Frequent Shopper Program1875 Words Ã |Ã 8 PagesKudler Fine Foods Frequent Shopper Program Project Plan To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchaseRead MoreInventory Control System Case Study: Kudler Fine Foods1326 Words Ã |Ã 6 PagesKudler Fine FoodsUniversity of PhoenixSmith Systems Consulting (SSC) has been contracted by Kudler Fine Foods to develop a frequent shopper program. Kudler Fine Foods goal with the frequent shopper program is to develop customer loyalty and penetrate new market shoppers while tracking their behavior. Smith Systems Consulting has been able to design, host, develop, maintain, support and program systems development for their clients since 1984. Smith Systems Con sulting employs over 350 employees andRead MoreKudler Fine Foods Service Request1149 Words Ã |Ã 5 PagesKudler Fine Foods Service Request James Foy BSA 310 August 22, 2011 Mr. Frank Futyma SERVICE REQUEST SR-KF-013 Service Request SR-kf-013 for Kudler Fine Foods University of Phoenix Business Systems BSA 310 James Foy August 22, 2011 Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened inRead MoreService Request Sr-Kf-013 Essay822 Words Ã |Ã 4 Pagespossible. Kudler Fine Foods thought that creating a frequent shopper program for their valued customers would be a profitable and resourceful venture. Not familiar with the steps in implementing this type of program, Kudler hired a team of information technology business managers. Kudler believes that this team would greatly benefit the implementation process. In this summary, the team of IT business managers will briefly explain the steps that will be taken to effectively create a frequent shopperRead MoreBsa/385 Week 3 Essay1119 Words Ã |Ã 5 PagesFrequent Shopper Program, Part II Christopher Prince BSA/385 Vickie Shubert-Martin December 3, 2012 Frequent Shopper Program, Part II Kudler Fine foods would like to enhance the clients shopping experience by developing a system in order to track the customer purchases which will be known as a Frequent Shopper Program. This will award loyalty points in order for the customer to have an opportunity to redeem these points for goods services. Ã¢â¬Å"Kudler Fine Foods is a Local upscale specialtyRead MoreBsa 310 Kudler Frequent Shopper Program1557 Words Ã |Ã 7 PagesKudler Fine Foods is a much renowned food store, established at the different locations in California. The main focus of the store is to have Ã¢â¬Ëprofit maximizationÃ¢â¬â¢ by providing quality products at appropriate prices, in comparison of the competitors. The firm also wants to satisfy its clientele. Through this objective, the store wants to acquire major expansion. It currently wishes to enlarge its services by attaining perfection in the in the operational activities. Kudler also desires to increaseRead MoreService Request Sr-Kf-013 Pape r900 Words Ã |Ã 4 PagesKudler Fine Foods Frequent Shopper Program Kudler Fine Foods is a local and upscale specialty food store with a total of four stores in La Jolla, Del Mar, and Encinitas California with their main base store in San Diego, California. Each store maintains and sells high quality bakery, pastries, fresh produce, meat, seafood, specialty condiments, packaged foods, cheeses, and dairy products. Kathy Kudler owner and founder of Kudler Fine Foods is looking to expand her company and market her productsRead MoreKulder Fine Foods - Frequent Shopper Program700 Words Ã |Ã 3 PagesKulder Fine Foods - Frequent Shopper Program Kulder Fine Foods wants to create a frequent shopper program to help their customers by rewarding them, but also wanting them to be protected by malicious entities that might want to do them harm. In developing a Frequent Shopper Program, Kudler ne Foods (hereby known as Johnson) will need to implement, and adhere, to strict policies and guidelines that will protect the patrons that shop at the establishments of Kudler. We can also use different modelingRead MoreMarketing Focus for Kudler Fine Foods1356 Words Ã |Ã 6 Pagesfor Kudler Fine Foods Virtual Organization Roslyn Broadhurst BSA/502 July 26, 2010 David Moore Abstract Kudler Fine Foods currently has three locations-La Jolla, Del Mar, and Encinitas-throughout San Diego, with a fourth location possibly in the companyÃ¢â¬â¢s near future. The company maintains several systems including strategic plan, legal, finance and accounting, sales and marketing, human resources, and operations. This paper is an analysis of the marketing system for Kudler Fine Foods, and
Thursday, December 19, 2019
Esperanza matures significantly after she moves with her family to Mango Street, which is an improvement from the previous houses she has lived in. However, it is not the home, she dreamed of. When Esperanza first moves to Mango Street she has child like thoughts. She is insecure and ignorant to the life and people around her. In the beginning she makes the comparison of a Ã¢â¬Å"red balloon tied to an anchor.Ã¢â¬ Due to her not having friends with whom she can share her secrets with and understand her jokes. Although she has Nenny, her little sister, is considered more of a responsibility. The bold color of the red balloon suggests that she sticks out from the rest of the people, floating there alone, she feels as if she does not belong. The anchor suggesting she is weighed down, unable to float away from Mango Street. Esperanza is not very fond of her name, due to people saying it oddly, as well as having her own feelings about her name. She states Ã¢â¬Å"In English my name mean s hope. In Spanish it means too many letters. It means sadness, it means waiting.Ã¢â¬ Although what she says about her name in Spanish, is taken from the word Esperar which is Spanish for Ã¢â¬Å"to wait or expect.Ã¢â¬ When in English there is no word, nor a dictionary definition to her name. All things considered, she may not like her name, and want to baptize herself under a new name. She has already given meaning to her name, which to her is hope to all the sadness. Even though Esperanza does not fancy her name, she hadShow MoreRelatedPsychological Bulletin And Review Will Summarize The Mind Wandering During Film Comprehension Experiment1303 Words Ã |Ã 6 Pages The participants viewed the film Ã¢â¬Å"The Red BalloonÃ¢â¬ , a 32 minute French film with English subtitles. The movie takes place in Paris and tells the story of a boy who finds a red balloon that follows him wherever he goes. They chose this film because it is an old movie and they knew the students more than likely had not seen it. The between-subjects experimental manipulation consisted of participants reading one of two stories before watching Ã¢â¬Å"The Red Balloon.Ã¢â¬ Participants in the prior knowledge conditionRead MoreLet Me Introduce One Of The Most Simple, Yet Profitable1126 Words Ã |Ã 5 Pagesartwork in the world, Balloon Dog. First arriving on the scene in 1994 Balloon Dog raised the brows of many people. Some in a good way, and some in a bad way. Most viewers, though, saw the artwork for the beautiful piece that it is. Others believed that it was too simple, or not unique since Koons himself did not make it. This artwork falls under the category of a contemporary artwork. There are five different colors of Balloon Dog that include: blue, magenta, orange, yellow, and red. Jeff Koons wentRead MoreRed Bull Stratos Analysis1382 Words Ã |Ã 6 PagesANALYSIS STRUCTURE: 1. INTRODUCTION 2. THE PROBLEM i. Objectives ii. Barriers 3. THE ALTERNATIVES 4. THE ISSUES 5. THE CONCLUSION 1. INTRODUCTION Red Bull Stratos occurred on 14 October 2012 in New Mexico, USA, and it is commonly considered to be a milestone in the evolution of marketing. Red BullRead MoreSymptoms And Treatment Of Vascular Closure1007 Words Ã |Ã 5 Pagesno discoloration, change of temperature, or sensory as well as motor deficits of the right lower extremity. Patient was taking a low-dose aspirin and red yeast rice for cholesterol management at that time. The following morning the patient underwent successful angioplasty of the right common femoral artery with thrombectomy and a 6 x 20 mm balloon angioplasty, reducing a 90% stenosis to less than 30%. A spider catheter was deployed to perform the thrombectomy, however an atrial blazer catheter failedRead MoreThe Costs of Smoking Essay1250 Words Ã |Ã 5 PagesI will discuss the costs of smoking in terms of health care associated with tobacco-related illness and the fact that a smokerÃ¢â¬â¢s quality of life is reduced and life span shortened by smoking. Chemicals found in cigarettes: Analysis proof that cigarettes contain up to 4000 different chemicals, such as tobacco and many other toxic ingredients. Cigarette smoke contains three main ingredients. These are nicotine, tar and carbon monoxide. Each of these has its own effectsRead MoreSwot Analysis for Mi1333 Words Ã |Ã 6 Pagesmicrosoft SWOT Analysis: Strengths Loyal, hardworking, and diverse workforce (20% minority, 26% women) who, in addition to good compensation, have an opportunity to do well financially through stock purchases Ã Ã Multinational corporation operating through regional subsidiaries to minimize cultural differences in more than 60 countries Ã Ã Relatively rapid product development processes that allow for timely updating and release of new products Ã Ã Revenues and profits rising at 30% a year withRead MoreBloodstain Pattern Analysis2901 Words Ã |Ã 12 Pagesbefore forensic investigators arrive, but forensic investigators will also take pictures. Evidence will be marked with numbered markers and photographed again. Any and all dimensions will be measured and recorded (Warlow 139-140). Bloodstain pattern analysis is the study of the physical nature of bloodstains and from this study forensic investigators try to gain a picture of what took place at the crime scene. Blood spatter patterns at crime scenes is often referred to as static aftermath. In this Ã¢â¬Å"DispersionRead MoreThe Lost Child-Mulk Raj Anand2023 Words Ã |Ã 9 PagesCritical Analysis The story Ã¢â¬ËThe Lost ChildÃ¢â¬â¢ is very emotional. The author Mulk Raj Anand has brought before us the bustling and fervent movements during the festive season in a village. The setting is a village street where the seasonal fair was going on during spring with groves and flowering mustard field near the street. The story dates back sometime before the contemporary period. There were people riding on horses on roads and others sitting and carried in the bamboo and bullock carts.Read MoreEssay Banksy Was Here: The Invisible Man of Graffiti Art1195 Words Ã |Ã 5 Pagescontroversies of Banksy and the controversies of street art. Within the book The Blugold Guide, edited by Shevaun E. Watson, Carmen Manning, and Micheal Faris, rhetorical analysis is described to be a way to understand how an act of communicating influence certain people at specific times and that the tools of rhetorical analysis help to understand how meaning is made by human creations. In Ã¢â¬Å"Banksy Was Here: The Invisible Man of Graffiti ArtÃ¢â¬ Lauren Collins uses rhetorical devices such as ethos toRead MoreThe Chinese Fireworks Industry1438 Words Ã |Ã 6 Pagesas I am concerned, although the downward trend of fireworks consumption (see Exhibit 1) made the whole firework industry seem like a sunset industry, there are still some opportunities for investing this industry and make profit out of it. PEST Analysis Political Factors In the domestic market, local governments have different regulations regarding fireworks consumption. By 1998, one-third of the cities in China had completely banned the use of firecrackers and fireworks. Another one-third only
Wednesday, December 11, 2019
Question: Discuss about the IT Procurement Challenges and Recommendations. Answer: Introduction Every Industry faces their own procurement challenges, similarly based on the analysis done on the IT procurement in the retail industry, this paper will provide qualitative information about the challenges that the retail industry faces. The in-depth analysis will make understand about the role of the Procurement that has support the Business Strategy. () The industry contains some Organizational Structures with specific Purchasing Procedures. The legal aspect is the very important part in the industry sector, as it provides legal information about the procedure and policies that the overall industry will have to follow. Finally, the research will have an in-depth analysis about the Challenges faced through the IT Procurement. It will provide some recommendation that will be helpful to overcome the challenges. The efficiency of procurement has been recognized with various kind of trade transactions. The function of procurement works better for those industry who purchase something. If the retailer company buys goods, services or anything, they make more money with better procurement (Jain 2015). Typically, suppose the grocery retailer buys the products and services from multiple vendors. The individual who are professional in procurement handle the procuring purchases details at an optimal price (Scheer and Rubik 2017). As grocery retail is a small business, the procurement policies and procedures enables them to arrange a long-term goals and objectives of buying strategy. The manager of the procurement identifies the complete purchase orders, consider the times of delivery, review and accept the items, receive products and services from suppliers, and approve the payments of the supplier. For building a successful industry, procurement management is a key factor. The significant benefits provided by the procurement helps both vendors and customers on higher level. Through procurement management both buyers and suppliers meet their goals (Gruber et al. 2015). It increases the productivity in daily transactions for the buyer to get items faster and within time. If it increases the service quality and reduce the delivery errors, it can even achieve savings. Procurement and IT industry has to work together. If the procurement purchases the IT resources without consulting the IT department then it would not help the organization. In the similar manner if the IT department does not understand the procedures and the processes of the procurement properly for the cost effective purchases, then it will not benefit the company. So when both works together then they can understand in a more effective manner. Procurements role in supporting Business Strategy Strategy can be effective in two ways, either performing similar activities in a better way or performing activities that are different from the competitors. In either of the approach procurement provide support in a distinct manner. Today, in this competitive industry, organizations expect from the professional of procurement to develop an options for them to stay competitive (Johnson, Leenders and McCue 2017). The organization has a procured input resources that help them to develop a leverage against their competitors. With the competitive strategy of the organizations, the procurement actions are consistent. The competitive priorities of the organizations are reinforcing to design the actions of procurement. The figure below shows the linkages for procurement strategy and its component. Competitive priorities articulated the competitive strategy of an organizations. An organization competing on cost and differentiation enhance values perceived by the customers. It can be quality or speed or flexibility or cost or combination of all the four. Strategic procurement links the actions and decision-making procurement to the corporate business strategies. The formation of organizational strategies involve procurement that the top management has perceived through competitive advantages (Hingley, Angell and Lindgreen 2015). Even in one of the research it has stated that such things often depend on the importance of strategic procurement added by the total cost of the material percentage and the line of the product. It also depends on the pace of technology, supply market complexity, gauged by supply scarcity, and substitution of materials, logistics complexity or cost, entry barriers, and oligopoly or monopoly conditions. Organizational structures within the industry sector Today Grocery retail industry sector has recovered rapidly as compare to the rest of the economy earnings and profits. For every retail organization, procurement function is the center of success. The function is concern with the right material that has selected, in right quantity, from right source and right price (Witjes and Lozano 2016). This is done for the customer satisfaction and fulfil the goal of the company. The process of procurement undertaken to replenish and supply stock within the rental organizations. Which include purchase of planning, quality and quantity of the purchased items, selection and search of the supplier, financing, value analysis, purchasing, price negotiations, Disposal and other related function, contract administration of the supplier, inventory stores and control (Simon, Fischbach and Schoder 2014). Thus, these clear that the process of procurement is difficult and complex as thousands of products has involve at a more global scale. Buyers face certa in challenges in the level of professionalism. Procurement management improve their procedures while working with the organizations. The first challenge that has been analyzed was the Qualified suppliers finding and evaluation. There are so many option of purchasing. The purchasing decisions cannot be based on price alone. It paramount the levels of vendor service, application overall suitability, offering a large product, and the delivery speed. The second challenge is handling invoice variances. While staff resources are spending manually to review and scrutinize the variance and processing a purchase order of low-dollar for large number are not that cost-effective (Kurnia et al. 2015). No one has such time to find the difference between an invoice and an order that has purchased. With the use of invoice matching variance a certain threshold has match automatically with the invoice. It safe the valuable time of the Account Payable staff during the process of invoice matching. This is one of the effective procurement systems. The third challenge is reducing the cost and generating the savings. For every business function, the most common challenge is cutting a cost, but more than this spending money is the more challenging function for the core business (Bronnenberg and Ellickson 2015). The procurement manager must perform diligence in analyzing the proposals and vendors, managing entire process of purchasing, and seeking a quotes. The forth challenge is to eliminate the Un-Managed Spend (Brammer and Walker 2016). When purchasing classifications are left unmanaged, there is a vast inefficiencies and the opportunity to save money and time also lose with the increase in the level of services. The fifth challenge is proving the contribution and relevancy of the industry. Previously procurement was necessary but not a strategic component of any business operations. The challenge here is to prove that management of procurement is not just a series of necessary tra nsactions but is an integral part of the performance in the corporate. Purchasing Procedures specific to the industry sector The role of the purchasing department is pivotal for grocery retailer success. For this a clear procedure, policies and practices were applied to both the international and domestic suppliers. It has become necessary to inquire the exist of the procurement policies and the capacity of the grocery retailers to use their benefit (Mackintosh et al. 2016). The research was carried out by the researchers in order to identify, discover and describe the policies and practices of procurement that are applicable to the industry sector. Researchers has also determined the measures to prevent from the buyers unethical practices as a result of flawed practices and policies (Pedersen, Gwozdz and Hvass 2016). A study has been done on ten major grocery retailers who have resale their commodities for their personal consumption or families. The ten major retailers are Adro Foods, Stoppa Shoppa, OK Zimbabwe, Food World, Spar, Food Chain, Nyaningwe, TM Supermarket, Gutsia and Mohammed Mussa that procur e products in large volumes both internationally and locally (Franco 2017). Thus, have a complex buying process that require adherence and policy for certain practices. The study consist of purchasing executives who were mostly under the age of 40 years. The working experience of three of the manager were less than a year. Two has the degree of qualifications, one had a secondary school qualification. The formal procurement or buying qualifications were held to only two. Legal aspects that are important to the industry sector The laws of the country have abided through small business that the society expects and they owe to understand the legal responsibilities for all the stakeholders. The legal responsibilities were imposed on small businesses by all levels of the government. Any business when established for the first time, the name for that business has to be registered with the Australian Securities and Investments Commission (ASIC), unless the trading is done by their own personal name (Johnson, Leenders and McCue 2017). Patterns and trademarks were registered with the federal government body. The registration of the new name for the business require an Australian business number (ABN), and a company or partnership requires number for their own tax file. Later when the business has established in a company, then it has to registered with the ASIC (Oliveira, Thomas and Espadanal 2014). Once registered they will receive a Registration Certificate and an Australian company number (ACN) from the ASIC. T he acquisition, development, Parking Regulations and Fire Regulations will affect the location and layout of the business premises. Financial and Legal responsibilities were imposed on leasing or purchase of equipment, that have involved in contractual arrangements with equipment suppliers, banks and other financial institutions (Knoppen and Senz 2015). All businesses have Taxation laws that are required for Business Activity Statement (BAS) on a quarterly basis. In-depth analysis of IT Procurement Challenges After study the organizational structure, purchasing procedure and the legal aspects of the industry sector, it has been analyzed that every industry faces a unique challenge in their IT procurement (Parise, Guinan and Kafka 2016). An in-depth study of the multiple case study of the grocery retailers regarding the buying policies and practices was not peculiar. However, researchers were convinced about the important insight of the study that has emerge at a conceptual level. Among the ten grocery retailers three were the local household players in the business (Dias and Braga Junior 2016). Of the three, one has operated of independent retailers of grocery as a guild. The seven retailers were the newer players concentrated in Harare and three retailers have sub branches around Zimbabwe. All the ten retailers were operated using the format of supermarket. Among them two were departmental store that were spread across the country. One with two wholesale outlets. The similar patterns wer e observed in New York. Recommendations There are many challenges in the business that can be solved effectively with the tools of technology. There is no exception for the challenges in IT procurement. In a country the retailers need to engage a procurement manager well qualified in buying. The researcher gathered data which reveal that buyers had never attended any courses that aimed at improving the skills of the buyers. It is recommended to use the management software of procurement that helps the process of procurement and automate the entire requisition, reduce the un-managed spend, track the performance of vendor, gain real-time control and visibility, compare the proposals, and strong delivery of the ROI across the organization. It is also recommended to integrate the ERP solution that will help the transmission of the organizations purchasing data instantly to make it available on operational and financial reports. Conclusion From the above study, it has concluded that efficiency of procurement was recognized through various kind of trade transactions. The significant benefits provided by the procurement helps both vendors and customers on higher level. Through procurement management both buyers and suppliers meet their goals. Buyers able to get items in a faster manner and in time. The process of procurement is difficult and complex as thousands of products has involve at a more global scale. In the study it has also been found buyers face certain challenges in the level of professionalism. Procurement management improve their procedures while working with the organizations. Researchers has also determined the measures to prevent from the buyers unethical practices as a result of flawed practices and policies. Thus, the legal aspects of the industry sector have been analyzed that every industry faces a unique challenge in their IT procurement. References Brammer, S. and Walker, H., 2016. Sustainable procurement, institutional context and top management commitment: an international public sector study. In Sustainable Value Chain Management (pp. 67-86). Routledge. Bronnenberg, B.J. and Ellickson, P.B., 2015. Adolescence and the path to maturity in global retail. Journal of Economic Perspectives, 29(4), pp.113-34. Dias, K.T. and Braga Junior, S.S., 2016. The use of reverse logistics for waste management in a Brazilian grocery retailer. Waste Management Research, 34(1), pp.22-29. Franco, M.A., 2017. Circular economy at the micro level: A dynamic view of incumbents struggles and challenges in the textile industry. Journal of Cleaner Production, 168, pp.833-845. Gruber, M., De Leon, N., George, G. and Thompson, P., 2015. Managing by design. Academy of Management Journal, 58(1), pp.1-7. Hingley, M., Angell, R. and Lindgreen, A., 2015. The current situation and future conceptualization of power in industrial markets. Industrial Marketing Management, 48, pp.226-230. Jain, R., 2015. Analysis of Urban Customer Purchase Decision Making Parameters in Organized Retail Sector in India. IJITKM Journal, 9, pp.6-12. Johnson, P.F., Leenders, M.R. and McCue, C., 2017. A comparison of purchasings organizational roles and responsibilities in the public and private sector. Journal of Public Procurement, 3(1), pp.57-74. Johnson, P.F., Leenders, M.R. and McCue, C., 2017. A comparison of purchasings organizational roles and responsibilities in the public and private sector. Journal of Public Procurement, 3(1), pp.57-74. Knoppen, D. and Senz, M.J., 2015. Purchasing: Can we bridge the gap between strategy and daily reality?. Business Horizons, 58(1), pp.123-133. Kurnia, S., Choudrie, J., Mahbubur, R.M. and Alzougool, B., 2015. E-commerce technology adoption: A Malaysian grocery SME retail sector study. Journal of Business Research, 68(9), pp.1906-1918. Mackintosh, M., Tibandebage, P., Njeru, M.K., Kungu, J.K., Israel, C. and Mujinja, P.G., 2018. Rethinking health sector procurement as developmental linkages in East Africa. Social Science Medicine, 200, pp.182-189. Oliveira, T., Thomas, M. and Espadanal, M., 2014. Assessing the determinants of cloud computing adoption: An analysis of the manufacturing and services sectors. Information Management, 51(5), pp.497-510. Parise, S., Guinan, P.J. and Kafka, R., 2016. Solving the crisis of immediacy: How digital technology can transform the customer experience. Business Horizons, 59(4), pp.411-420. Pedersen, E.R.G., Gwozdz, W. and Hvass, K.K., 2016. Exploring the relationship between business model innovation, corporate sustainability, and organisational values within the fashion industry. Journal of Business Ethics, pp.1-18. Scheer, D. and Rubik, F., 2017. Environmental governance and integrated product policy. In Governance of Integrated Product Policy (pp. 44-68). Routledge. Simon, D., Fischbach, K. and Schoder, D., 2014. Enterprise architecture management and its role in corporate strategic management. Information Systems and e-Business Management, 12(1), pp.5-42. Witjes, S. and Lozano, R., 2016. Towards a more Circular Economy: Proposing a framework linking sustainable public procurement and sustainable business models. Resources, Conservation and Recycling, 112, pp.37-44.
Wednesday, December 4, 2019
Question: Choose a country and prepare a tourism situation analysis. Your report should provide an overview of tourism in that particular country. Answer: Introduction Tourism, as an industry has developed immensely over the last few years, much of which can be attributed to the way of living, improvement in the living standards, socio-economic progress and also the convenience of traveling not only in the domestic boundaries but across international borders. Post Globalization and liberalization of the countries, travelling globally has become more convenient as well as more frequent, with the traveling being for both professional as well as personal purposes (Hadad et al. 2012). With time and huge expanse of tourism as an industry, several destinations have been becoming increasingly popular among tourists across the world, for their unique features, attractive destinations and spots, famous industries and cultural, religious as well as industrial aspects. These places attract people who not only seek pleasure trips but also those who seek business opportunities. One of the primary tourist destinations in the contemporary world, which has been increasingly attracts tourists with time is that of Costa Rica (Krause 2012). Situated in Central America, the country is famous for its cultural heritages as well as for its beaches, biodiversity and spectacular natural views. The report, taking this increasing popularity of Costa Rica as an international tourism destination, tries to provide an overview of the country in terms of the tourism trends, demand and supply and tourist experiences over the years. Tourism in Costa Rica: Overview Situated in Central America, the country is a rugged and rainforest containing area, with immense scenic beauty including volcanoes, beaches and biodiversity. The country also is famous for its cultural heritage and rich history. The country also has extensive areas covered with dense jungle and proudly boasts huge variety of unique and colorful wildlife. The country also has beautiful coastlines on the Pacific Ocean and on the Caribbean Sea, which clubbed with the other scenic beauties and spots of attraction, appeals hugely to international tourists across the globe. Figure 1: Costa Rica Map (Source: Nationsonline.org, 2018) The country has over the years started attracting more tourists from all parts of the globe, much of which can be attributed to its popular natural destinations and also the protected reserves. The natural parks cover nearly 24% of the total area of the country, making it the largest of the percentages in the world. The popular tourist attractions of the country includes the capital of the country, San Jose, which has museums of tourist attraction, the beaches, rainforests and wildlife of Manuel Antonio National Park, the cloud forests of Monteverde, the natural park of Tamarindo and the beautiful waterfalls of La Fortuna, San Carlos (Villalobos-Cspedes, Galdeano-Gmez and Toln-Becerra 2012). Visitor Market of Costa Rica The country, though had always been a favorite destination for leisure trips for tourists across the world, experienced even more infiltration from tourists and travelers from all parts of the world, especially after 1987, with the winning of the Nobel Peace Prize by the then President of the country, Dr. Oscar Arias Sanchez. The event, which brought the country and its beauty under the global limelight, was fully utilized by the advertising aspects of the tourism industry, who succeeded in portraying the country as a peaceful and politically stable tourism destination (Nost 2013). The tourism industry of the country is one of the biggest industries and is the largest foreign exchange earner for the same, with the exchanges earned being more than what are earned by those from bananas, coffee and pineapples. The number of visitors in the country, both for the purpose of leisure and business has increased significantly over the years as can be seen from the following figure: Figure 2: Tourist Arrivals in Costa Rica over the years (1997-2005) (Source: Costaricantimes.com, 2018) As is evident from the above figure, the number of tourists has been increasing consistently in the last few years, much of which can be attributed to the beautiful scenic spots of the country, the amenities present for the travelers. This as well as the policy framework, which the government of the country has adopted in the recent period, to facilitate increase in the revenue generation of the tourism industry, has succeeded in attracting more tourists over the years (Coria and Calfucura 2012). Tourism Industry of Costa Rica: Components One of the primary characteristic features of the tourism industry in the country is that of the aspect of Ecotourism. The term Ecotourism refers to the practice of tourism, which is directed towards publicizing and promoting the exotic and natural environments of the countries such that the natural reserves of the countries and the wildlife diversities are preserved and restored. Many of the countries, have been in the recent period, resorted to advertising this type of tourism in order to attract more tourists with their unique features as well as for the purpose of making the industry environment friendly as well as profitable. Costa Rica has over the last few years, developed as one of the primary promoters of ecotourism. The government of the country has been facilitating the tourism industry considerably and has succeeded considerably in portraying the country as one of the most attractive tourist destinations having: An exotic yet unsaturated destination A destination with quality tourist amenities as well as preserved natural environment A place offering great diversities in wildlife and flora and fauna A gateway to two oceans, volcanoes, many beaches, rainforests and mountains Low risk adventures for tourists Educated and tourist friendly population making the experience an enjoyable one (Hunt et al. 2015) This policy of promoting the country as center for ecotourism has benefited the tourism industry considerably as can be seen from the level of revenue earned by the industry, as can be seen from the following figure: Figure 3: Ecotourism and revenue earned in Costa Rica (Source: Travelcostarica.nu, 2018) As is clearly observed from the above figure, the revenue generation of the tourism industry in Costa Rica in the recent period (2009), has been considerably higher than the revenue generated by the same industry in France, one of the most popular tourist destinations in the global framework. While the latter resorts to standard tourism practices, the former promotes ecotourism and this has been gaining more tourist attractions over the last few decades (van Noorloos 2013). People come from all corners of the world for the scenic beauty of the region and for adventures like hiking, surfing, fishing, trailing and wildlife and bird watching. Apart from the exciting activities, tourists also come from all parts of the world for their coffee, chocolates and non-organic and natural souvenirs, which are also the primary tourist products in the country. These commodities are also an important part of the tourism industry of the country. Tourist Characteristics The country has over the years, attracted more and more number of tourists from all parts of the world and of all ages. Figure 3: Activities of the tourists in Costa Rica (Source: Incae.edu, 2018) As can be seen from the above figure, of the tourists who come to Costa Rica, the major share comes for the purpose of pleasure trips and vacations, followed by professional purposes. Vacation alone consists of 61.5% of the total population, thereby indicating towards the fact that Costa Rica is mainly popular as a destination for pleasure seeking and relaxing. Figure 4: Origin of tourists in the country (Number in thousands) (Source: Incae.edu, 2018) Though Costa Rica attracts tourists from all part of the world, the primary clientele of the tourism industry of the country belongs to the United States of America itself, followed by the people of Central America and Europe. Figure 5: Most frequently visited destinations of Costa Rica (Source: Govisitcostarica.com, 2018) Of the different destinations of the country, the tourists prefer to visit Valle Central mandatorily. However, the other spectacular spots and scenic beauties also receive considerable attention from the domestic as well as the international tourists. Supply and Demand in Tourism Industry The country of Costa Rica has experienced increasing inflow of tourists from all parts of the world over the last few years, with the trends being more or less increasing for all the countries as can be seen from the following figure: Figure 6: Demand of international tourists in Costa Rica (Source: Incae.edu, 2018) Over the last few years, there has been a consistent increase in the inflow of tourists, especially from North and Central America, Caribbean, Europe, Asia and other countries, with the number of tourists increasing from each of the countries (Lu and Stepchenkova 2012). Figure 7: Types and proportions of costs of traveling to Costa Rica (Source: Uvm.edu, 2018) With the increase in the inflow of tourists from all parts of the world, the accommodation, transportation, tourist guide and entertainment services of the country have experienced a considerable increase in the aspect of the number of service providers. Conclusion From the above discussion, it can be asserted that Costa Rica has over the years developed as one of the primary international tourism destinations in the international scenario, much of which can be attributed to the scenic beauties of the country, the ecotourism practices, tourist friendly population and lenient and tourism industry facilitating policy framework and infrastructure of the country. The country shows immense potential and future prospects as one of the primary tourism spots of global attention if these trends continue to persist in the coming years. References Coria, J. and Calfucura, E., 2012. 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